Values
Our values are our guiding principles. They shape all the decisions we make. Find out more here.
noun/ sustainability
the ability to be maintained at a certain rate or level / avoidance of the depletion of natural resources in order to maintain an ecological balance.
"the pursuit of global environmental sustainability"
noun/ (design) philosophy
a set of guiding principles that inform the approach to a design process or product. Reflecting the fundamental values, goals, and aesthetic vision of the brand.
"the brand’s design philosophy is rooted in harmony with nature and sustainable practices."
noun/ (our) commitment
the state or quality of being dedicated to a cause, activity, or person; a promise or firm decision to do something.
"our commitment to using high-quality, sustainable materials ensures the longevity and reduced environmental impact of our garments
plural noun/ materials (and) manufacturing
the matter from which a thing is or can be made.
“the brand prioritises natural and organic fibres in its collection to reduce environmental and physical impact”.
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the making of articles on scale using machinery; industrial production
"ethical manufacturing practices that embrace small-scale, purpose-made production methods as well as fair wages and labour conditions are foundational to the brand's commitment’.
noun phrase / wear more, wash less
a sustainable clothing philosophy advocating for the extended lifespan of garments by maximising their wear between washes, thereby reducing environmental impact, preserving the integrity of the garment over time. Promoting mindful consumption and responsible clothing care.
"the core of our brand's sustainability message is encapsulated by 'wear more, wash less,' encouraging a deeper connection with our wardrobe."
noun phrase / cartel community
(origins) an alliance or cooperative arrangement between political parties intended to promote a common cause.
“a supportive network of petite women who unite over the shared challenge of finding ethical and sustainable clothing options tailored to their size. community fosters a powerful sense of belonging and mutual understanding among us”.
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a group of people or the condition of sharing or having certain attitudes and characteristics in common
"the cartel community thrives on shared style dilemmas and a collective passion for sustainable, well-fitting clothing."
