Striking for long-lasting design is essential to our company strategy in terms of style, standard, and sustainability. This is the cornerstone of our brand, and it guides all of our choices.

Our brand's guiding principle is to create designs that transcend trends and seasons with the intention that they will last a lifetime, are not disposable, and do not go out of style with the passing of the seasons.

Further to our choice in materials, we have purposefully designed out all plastic and metal zippers and fastenings along with synthetic elastics with the intention that should any of our designs find their way to landfill, they will be reclaimed by the earth as Mother Nature intended.